Logo Analysis

These are the two production companies that are going to be analysed by their similarities and differences in;

- Layout

- Structure

- Iconography

- Font

In Paramount pictures, the layout for the production logo is quite specific. It uses many stars to specify around the mountain top and also to phrase the main title of this production company 'Paramount'. The structure for the logo clearly expresses the type of films this production company has produced, as the production name is sitting on the mountain it could reflect the movies produced by this company are at the very top and has a high end reputation. Also, the font from the company title links in with the iconography of the mountain top picture, it shows its natural (as its in a mountain area) elegance in the sense that the films produced are like this too. The use of colour in the logo is quite subtle and natural colours of light pinks and blues for the sky.



As for Dreamworks productions, the whole the layout of the logo is in the sky surrounded by clouds with a young boy slouching on the moon, fishing. As for the structure, the first thing you notice is the picture of the boy fishing on the moon with the company title sititng below the moon. Not only does the company name give it away but linking with the colour scheme of the night blues, the logo comes across quite dreamy and almost unimaginable. Also the font has very big and bold letters for the production title to inform the viewer that the films they have created are quite loud and childish. The logo as a whole as for the iconogrpahy, this would come as across as unusual and quite playful as this production company creates family/ childrens films.